Reinventing the Inverted Pyramid

Journalistic writing (to maintain any credibility at all) has, should and must begin with the basic idea of presenting a report in an "inverted pyramid" styling. That is J-School 101. I am growing rather tired of how many writers are opting to place controvercial facts at the top of the funnel, knowing very well that most readers will not make it to the facts that emaciate the controvercy located in the final few lines of the story. Poor form. Notice where this line ends up in the pyramid:

IC might very well be attempting to hide something. Howerver, you CANNOT stack the pyramid this way until you have evidence that is nothing more than an organization that grew too fast for their own good (which seems to be indicated by the last two paragraphs of this report).

Poor Form.

Invisible Children has responded to the Better Business Bureau’s concern by
noting that participation in the review program is voluntary and that it is
“choosing to wait until we have expanded our Board of Directors, as some
questions hinge on the size of our board.”

Full Article: http://www.charlotteobserver.com/2012/03/13/3093891/bbb-kony-organization-wont-answer.html#storylink=cpy